lunedì 30 settembre 2013

Ecco i 100 brand più famosi del 2013

Apple prende il 1° posto, Google il secondo, questi sono i primi marchi a spodestare il regno incontrastato di Coca-Cola nella classifica Interbrand dei Best Global Brands.
Per la prima volta nella storia dei Best Global Brands di Interbrand c’è un nuovo nuovo numero uno sul podio ed è Apple. Interbrand ogni anno pubblica la classifica dei migliori 100 brand mondiali ed il 2013 sarà ricordato come l’anno del piccolo sconvolgimento ai primi posti del rapporto: dopo 13 anni consecutivi Coca-Cola ha infatti perso il primo posto in favore di Apple e di Google quest anno piazzato al 2°.Per il 2013 il valore totale di tutti i 100 Best Global Brands è di 1.500 miliardi dollari – un aumento record dell’8,4 per cento rispetto al valore totale dei 100 Best Global Brands nel 2012.




Posizione 2013Posizione 2012MarchioNazioneSettoreValore Brand (Mil. $)Variazione del Brand
12AppleUnited StatesTechnology98,31628%
24GoogleUnited StatesTechnology93,29134%
31Coca-ColaUnited StatesBeverages79,2132%
43IBMUnited StatesBusiness Services78,8084%
55MicrosoftUnited StatesTechnology59,5463%
66GEUnited StatesDiversified46,9477%
77McDonald’sUnited StatesRestaurants41,9925%
89SamsungSouth KoreaTechnology39,61020%
98IntelUnited StatesTechnology37,257-5%
1010ToyotaJapanAutomotive35,34617%
1111Mercedes-BenzGermanyAutomotive31,9046%
1212BMWGermanyAutomotive31,83910%
1314CiscoUnited StatesTechnology29,0537%
1413DisneyUnited StatesMedia28,1473%
1515HPUnited StatesTechnology25,843-1%
1616GilletteUnited StatesFMCG25,1051%
1717Louis VuittonFranceLuxury24,8936%
1818OracleUnited StatesTechnology24,0889%
1920AmazonUnited StatesRetail23,62027%
2021HondaJapanAutomotive18,4907%
2123H&MSwedenApparel18,16810%
2222PepsiUnited StatesBeverages17,8928%
2324American ExpressUnited StatesFinancial Services17,64612%
2426NikeUnited StatesSporting Goods17,08513%
2525SAPGermanyTechnology16,6767%
2628IKEASwedenHome Furnishings13,8188%
2727UPSUnited StatesTransportation13,7635%
2836eBayUnited StatesRetail13,16220%
2934PampersUnited StatesFMCG13,03515%
3029Kellogg’sUnited StatesFMCG12,9878%
3131BudweiserUnited StatesAlcohol12,6146%
3233HSBCUnited KingdomFinancial Services12,1837%
3332J.P. MorganUnited StatesFinancial Services11,4560%
3439VolkswagenGermanyAutomotive11,12020%
3530CanonJapanElectronics10,989-9%
3637ZaraSpainApparel10,82114%
3735NescaféSwitzerlandBeverages10,651-4%
3838GucciItalyLuxury10,1517%
3942L’OréalFranceFMCG9,87412%
4041PhilipsNetherlandsElectronics9,8138%
4143AccentureUnited StatesBusiness Services9,4718%
4245FordUnited StatesAutomotive9,18115%
4353HyundaiSouth KoreaAutomotive9,00420%
4448Goldman SachsUnited StatesFinancial Services8,53612%
4551SiemensGermanyDiversified8,50313%
4640SonyJapanElectronics8,408-8%
4744Thomson ReutersCanadaMedia8,103-4%
4850CitiUnited StatesFinancial Services7,9735%
4952DanoneFranceFMCG7,9686%
5047ColgateUnited StatesFMCG7,8332%
5155AudiGermanyAutomotive7,7678%
5269FacebookUnited StatesTechnology7,73243%
5346HeinzUnited StatesFMCG7,648-1%
5463HermèsFranceLuxury7,61623%
5560adidasGermanySporting Goods7,53512%
5657NestléSwitzerlandFMCG7,5279%
5719NokiaFinlandElectronics7,444-65%
5861CaterpillarUnited StatesDiversified7,12513%
5958AXAFranceFinancial Services7,0965%
6068CartierFranceLuxury6,89726%
6149DellUnited StatesTechnology6,845-10%
6259XeroxUnited StatesBusiness Services6,7791%
6362AllianzGermanyFinancial Services6,7108%
6472PorscheGermanyAutomotive6,47126%
6573NissanJapanAutomotive6,20325%
6664KFCUnited StatesRestaurants6,1923%
6756NintendoJapanElectronics6,086-14%
6865PanasonicJapanElectronics5,8211%
6966SpriteUnited StatesBeverages5,8112%
70NEWDiscoveryUnited StatesMedia5,7560%
7154Morgan StanleyUnited StatesFinancial Services5,724-21%
7284PradaItalyLuxury5,57030%
7375ShellNetherlandsEnergy5,53516%
7474VisaUnited StatesFinancial Services5,46511%
7570Tiffany & Co.United StatesLuxury5,4405%
76773MUnited StatesDiversified5,41316%
7782BurberryUnited KingdomLuxury5,18920%
7867MTVUnited StatesMedia4,980-12%
7978AdobeUnited StatesTechnology4,8998%
8085John DeereUnited StatesDiversified4,86515%
8179Johnson & JohnsonUnited StatesFMCG4,7779%
8283Johnnie WalkerUnited KingdomAlcohol4,74510%
8387KiaSouth KoreaAutomotive4,70815%
8476SantanderSpainFinancial Services4,660-2%
85NEWDuracellUnited StatesFMCG4,6450%
8681Jack Daniel’sUnited StatesAlcohol4,6427%
8771AvonUnited StatesFMCG4,610-11%
8891Ralph LaurenUnited StatesApparel4,58414%
89NEWChevroletUnited StatesAutomotive4,5780%
9080KleenexUnited StatesFMCG4,4282%
9188StarbucksUnited StatesRestaurants4,3998%
9292HeinekenNetherlandsAlcohol4,33110%
9389CoronaMexicoAlcohol4,2765%
9486Pizza HutUnited StatesRestaurants4,2692%
9590SmirnoffUnited KingdomAlcohol4,2625%
9696Harley-DavidsonUnited StatesAutomotive4,23010%
9794MasterCardUnited StatesFinancial Services4,2068%
9899FerrariItalyAutomotive4,0136%
9998Moët & ChandonFranceAlcohol3,9433%
100100GapUnited StatesApparel3,9205%
Rapporto completo e tutti i dati sono disponibili sul sito dedicato di Interbrand

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