Ecco i 100 brand più famosi del 2013

Apple prende il 1° posto, Google il secondo, questi sono i primi marchi a spodestare il regno incontrastato di Coca-Cola nella classifica Interbrand dei Best Global Brands.

Per la prima volta nella storia dei Best Global Brands di Interbrand c’è un nuovo nuovo numero uno sul podio ed è Apple. Interbrand ogni anno pubblica la classifica dei migliori 100 brand mondiali ed il 2013 sarà ricordato come l’anno del piccolo sconvolgimento ai primi posti del rapporto: dopo 13 anni consecutivi Coca-Cola ha infatti perso il primo posto in favore di Apple e di Google quest anno piazzato al 2°.Per il 2013 il valore totale di tutti i 100 Best Global Brands è di 1.500 miliardi dollari – un aumento record dell’8,4 per cento rispetto al valore totale dei 100 Best Global Brands nel 2012.

Posizione 2013	Posizione 2012	Marchio	Nazione	Settore	Valore Brand (Mil. $)	Variazione del Brand
1	2	Apple	United States	Technology	98,316	28%
2	4	Google	United States	Technology	93,291	34%
3	1	Coca-Cola	United States	Beverages	79,213	2%
4	3	IBM	United States	Business Services	78,808	4%
5	5	Microsoft	United States	Technology	59,546	3%
6	6	GE	United States	Diversified	46,947	7%
7	7	McDonald’s	United States	Restaurants	41,992	5%
8	9	Samsung	South Korea	Technology	39,610	20%
9	8	Intel	United States	Technology	37,257	-5%
10	10	Toyota	Japan	Automotive	35,346	17%
11	11	Mercedes-Benz	Germany	Automotive	31,904	6%
12	12	BMW	Germany	Automotive	31,839	10%
13	14	Cisco	United States	Technology	29,053	7%
14	13	Disney	United States	Media	28,147	3%
15	15	HP	United States	Technology	25,843	-1%
16	16	Gillette	United States	FMCG	25,105	1%
17	17	Louis Vuitton	France	Luxury	24,893	6%
18	18	Oracle	United States	Technology	24,088	9%
19	20	Amazon	United States	Retail	23,620	27%
20	21	Honda	Japan	Automotive	18,490	7%
21	23	H&M	Sweden	Apparel	18,168	10%
22	22	Pepsi	United States	Beverages	17,892	8%
23	24	American Express	United States	Financial Services	17,646	12%
24	26	Nike	United States	Sporting Goods	17,085	13%
25	25	SAP	Germany	Technology	16,676	7%
26	28	IKEA	Sweden	Home Furnishings	13,818	8%
27	27	UPS	United States	Transportation	13,763	5%
28	36	eBay	United States	Retail	13,162	20%
29	34	Pampers	United States	FMCG	13,035	15%
30	29	Kellogg’s	United States	FMCG	12,987	8%
31	31	Budweiser	United States	Alcohol	12,614	6%
32	33	HSBC	United Kingdom	Financial Services	12,183	7%
33	32	J.P. Morgan	United States	Financial Services	11,456	0%
34	39	Volkswagen	Germany	Automotive	11,120	20%
35	30	Canon	Japan	Electronics	10,989	-9%
36	37	Zara	Spain	Apparel	10,821	14%
37	35	Nescafé	Switzerland	Beverages	10,651	-4%
38	38	Gucci	Italy	Luxury	10,151	7%
39	42	L’Oréal	France	FMCG	9,874	12%
40	41	Philips	Netherlands	Electronics	9,813	8%
41	43	Accenture	United States	Business Services	9,471	8%
42	45	Ford	United States	Automotive	9,181	15%
43	53	Hyundai	South Korea	Automotive	9,004	20%
44	48	Goldman Sachs	United States	Financial Services	8,536	12%
45	51	Siemens	Germany	Diversified	8,503	13%
46	40	Sony	Japan	Electronics	8,408	-8%
47	44	Thomson Reuters	Canada	Media	8,103	-4%
48	50	Citi	United States	Financial Services	7,973	5%
49	52	Danone	France	FMCG	7,968	6%
50	47	Colgate	United States	FMCG	7,833	2%
51	55	Audi	Germany	Automotive	7,767	8%
52	69	Facebook	United States	Technology	7,732	43%
53	46	Heinz	United States	FMCG	7,648	-1%
54	63	Hermès	France	Luxury	7,616	23%
55	60	adidas	Germany	Sporting Goods	7,535	12%
56	57	Nestlé	Switzerland	FMCG	7,527	9%
57	19	Nokia	Finland	Electronics	7,444	-65%
58	61	Caterpillar	United States	Diversified	7,125	13%
59	58	AXA	France	Financial Services	7,096	5%
60	68	Cartier	France	Luxury	6,897	26%
61	49	Dell	United States	Technology	6,845	-10%
62	59	Xerox	United States	Business Services	6,779	1%
63	62	Allianz	Germany	Financial Services	6,710	8%
64	72	Porsche	Germany	Automotive	6,471	26%
65	73	Nissan	Japan	Automotive	6,203	25%
66	64	KFC	United States	Restaurants	6,192	3%
67	56	Nintendo	Japan	Electronics	6,086	-14%
68	65	Panasonic	Japan	Electronics	5,821	1%
69	66	Sprite	United States	Beverages	5,811	2%
70	NEW	Discovery	United States	Media	5,756	0%
71	54	Morgan Stanley	United States	Financial Services	5,724	-21%
72	84	Prada	Italy	Luxury	5,570	30%
73	75	Shell	Netherlands	Energy	5,535	16%
74	74	Visa	United States	Financial Services	5,465	11%
75	70	Tiffany & Co.	United States	Luxury	5,440	5%
76	77	3M	United States	Diversified	5,413	16%
77	82	Burberry	United Kingdom	Luxury	5,189	20%
78	67	MTV	United States	Media	4,980	-12%
79	78	Adobe	United States	Technology	4,899	8%
80	85	John Deere	United States	Diversified	4,865	15%
81	79	Johnson & Johnson	United States	FMCG	4,777	9%
82	83	Johnnie Walker	United Kingdom	Alcohol	4,745	10%
83	87	Kia	South Korea	Automotive	4,708	15%
84	76	Santander	Spain	Financial Services	4,660	-2%
85	NEW	Duracell	United States	FMCG	4,645	0%
86	81	Jack Daniel’s	United States	Alcohol	4,642	7%
87	71	Avon	United States	FMCG	4,610	-11%
88	91	Ralph Lauren	United States	Apparel	4,584	14%
89	NEW	Chevrolet	United States	Automotive	4,578	0%
90	80	Kleenex	United States	FMCG	4,428	2%
91	88	Starbucks	United States	Restaurants	4,399	8%
92	92	Heineken	Netherlands	Alcohol	4,331	10%
93	89	Corona	Mexico	Alcohol	4,276	5%
94	86	Pizza Hut	United States	Restaurants	4,269	2%
95	90	Smirnoff	United Kingdom	Alcohol	4,262	5%
96	96	Harley-Davidson	United States	Automotive	4,230	10%
97	94	MasterCard	United States	Financial Services	4,206	8%
98	99	Ferrari	Italy	Automotive	4,013	6%
99	98	Moët & Chandon	France	Alcohol	3,943	3%
100	100	Gap	United States	Apparel	3,920	5%

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